Admissions Counselor

  • Job Reference: 425085698-2
  • Date Posted: 17 November 2021
  • Recruiter: Aquinas College
  • Location: Grand Rapids, Michigan
  • Salary: On Application
  • Sector: Education
  • Job Type: Permanent

Job Description

About This Position
Aquinas College in Grand Rapids, Michigan, is accepting applications for the position of Admissions Counselor.

Aquinas College, located in Grand Rapids, Michigan, an inclusive educational community rooted in the Catholic Dominican tradition, provides a liberal arts education with a global perspective, emphasizing career preparation focused on leadership, service to others, and a lifelong passion for learning. Aquinas offers an inclusive and welcoming environment. Aquinas College is committed to recruiting talented and diverse faculty and staff who are capable of exposing its students to a wide range of cultures and perspectives and whose presence on the campus will enhance the diversity of the community in which the College resides.

Summary and Purpose:
This position serves as the direct link between the College and prospective undergraduate students. In alignment with our Strategic Plan 2030, this position will be a part of a student-centered Undergraduate Admissions Office, focused on serving students and families in the recruitment process. The Admissions Counselor will represent the College in articulating academic programs and the enrollment process, including admission and financial aid procedures, with all classifications of students served by the Undergraduate Admissions Office. Admissions recruitment, counseling, outreach and application review are all significant functions of this position.

Essential Functions:
  • Generates prospects, develops applications enrollment from an assigned territory through various recruitment strategies. This includes evening and weekend hours.
  • Plans and organizes assigned territory for optimal recruitment through a variety of outreach and correspondence methods, individual appointments, alumni utilization & faculty/staff support.
  • Serves as an admissions liaison between the Undergraduate Admissions Office and other campus departments as needed.
  • Working alongside the Campus Visit Coordinator, seeks out and coordinates bus trips to campus and other opportunities to engage prospective students who may be unable to easily travel to campus from a distance.
  • Reviews and evaluates applications for completion, admission and scholarship decisions.
  • Schedules and facilitates high school visits and attends college fairs in assigned territory, which may include major metropolitan areas.
  • Completes travel itinerary (over an average ten-week period) within assigned territory. Monitors and submits travel and expense reports on a weekly basis.
  • Demonstrates knowledge and expertise in all services available to students, including the admissions process, financial aid and scholarships, academic programs, athletic eligibility, campus life etc.
  • Educates prospective students, families, educational groups etc. during on campus individual appointments as well as on and off campus group presentations.
  • Attends all on-campus recruitment events including Information Sessions, Open Houses, Spectrum Scholarship Competition, special group visit initiatives, counselor outreach events, summer registration programs and parent programs.
  • Attends off campus recruitment related events on an as needed basis. This includes senior awards nights, college decision making presentations and panel discussions on admissions related topics.
  • Aids in the successful execution of auxiliary admission functions including Information Session planning and implementation, student ambassador program, Admissions intern selection and training, Club AQ and possible summer camps.
  • Assists staff in the recruitment of nursing, engineering, international, dual enrollment and transfer students.
  • Works assigned Saturdays to serve students unable to visit during the week.
  • Maintains documentation and analytical tracking of territory through CRM tool.
  • Follows-up on all written and verbal correspondence including voicemail, e-mail, social media, texts and notice board contacts.
  • Attends all admission staff meetings and is responsible for reporting on assigned projects and territory.
  • Keeps current on trends in higher education.
  • Keeps current on college wide developments and new program opportunities.
  • Performs other job duties as assigned.

  • Must have a Bachelor's Degree (degree in Business, Marketing, or Communication a plus).
  • Must have prior experience demonstrating ability to plan, be organized, and interact effectively with students and their families. Experience as a student ambassador, student tour guide, leading student activities a plus.
  • Must have experience working with diverse populations
  • Must have demonstrated ability to self-motivate
  • Must have strong oral and written communication skills, including public speaking
  • Must be able to communicate effectively with varied constituencies such as high school counselors, teachers and principals, faculty, coaches and a variety of other college staff as well as alumni
  • Must be able to use databases including tracking, reporting, and analyzing data. Experience working with CRM and SIS systems preferred (in particular Slate and Colleague experience).
  • Must have knowledge of marketing principles and/or experience with social media.
  • Must be willing to step beyond prescribed role as needed to support the efforts of the admissions team in pursuit of its goals.
  • Must demonstrate commitment to collaboration and creative problem solving.
  • Must demonstrate commitment to Aquinas's mission.
  • Must have a valid Driver's License.
  • Must be able to travel within MI, IN, OH and IL.
  • Must be able to work unconventional hours, including weekend and night hours as needed.
  • Must be able to thrive in a fast-paced team environment.
  • Must be able to perform the essential functions of the job with or without reasonable accommodation.

Please note to apply you will need to upload your cover letter and resume in PDF formatting.

Aquinas College offers a comprehensive benefits package including affordable medical, dental, and vision plans, paid vacation, paid sick time, and college paid life and AD&D insurance. Additionally, Aquinas employees and their dependents are eligible for free tuition at Aquinas after one year of full time employment.

Aquinas College has a long-standing commitment to equal opportunity and a work environment which is free of unlawful harassment or discrimination. Aquinas College provides equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, marital status, veteran or active duty military status, familial status, height, weight, genetic information or any other status protected by applicable law.