1. What Makes You Special
With so many people out of work and looking for a job, you must have a plan to differentiate yourself from competitors. Think of what unique experiences, skills, talents, education and character traits you possess. Put together a list of all of your special qualities. These will be the building blocks of defining your brand.
When you post online, your specific skills and subject-matter expertise will serve as the message sent out to prospective hiring managers, human resource professionals, recruiters and other people who can help you land a new job.
2. Build A Mutually Beneficial Network
Don’t just randomly connect with people on social media sites, such as LinkedIn. You need to strategically align with folks on LinkedIn, Facebook, Twitter and Instagram that can contribute toward building a mutually benefiting network.
These people should include potential hiring managers, human resources and talent acquisition professionals at the companies you’d like to work with. Find top-tier recruiters who are known experts in your field. Seek out peers at other companies within your niche.
This way, the right types of relevant people will get to know you, as they see your postings and keep you in mind when jobs become available.
3. What To Do Online
The best way to start branding yourself is by commenting, sharing, writing posts and articles on LinkedIn. The content should focus on your area of expertise, as you have a lot of knowledge to impart.
You can start slowly by liking and addressing the postings of others. Find leaders in your field with large followings. Get involved in their conversations to amplify your own voice. Keep in mind that the questions you answer and your responses should burnish your brand. Avoid getting sucked into toxic online arguments and stay far away from politics for now.
If you want to take it to the next level, create videos. You can discuss matters relevant to your field. In addition to LinkedIn, also pay attention to other social media platforms that are relevant to your profession.
Set a schedule to contribute on a consistent basis. If you only post once in a while, you’ll get lost. Post regularly, so people get to know you and become interested in what you have to say next. You’ll start building an audience by continually marketing yourself. People will feel like they know you and would gladly help you out with job leads.
Learn more @ https://www.forbes.com/sites/jackkelly/2020/08/24/6-ways-to-standout-on-social-media-when-searching-for-a-new-job/#485f0c7